• Adults between the ages of 18 and 40.
• All the social classes in Mexico.
• Foreigners who live in Mexico City

• The fight for survival, to get ahead.
• Have faith in yourself to be able to achieve what you really want to.
• The breaking of mindsets forced upon us by society.
• The breaking of false superstitions of the unknown.
• Sharing.
• Neighbourly help.
• Kindness.

Dare to do what you really want to, without letting fear stop you.